If you’d like to share your community investment approaches and journeys, get in touch with our Head of Communities and Projects Rebecca Rieley. We’re keen to learn more about how organisations approach community investment in the current context.
The Importance of Play in Community Development
The event began with Sarah Mitton, Age Friendly Community Manager for Clarion Futures, introducing Clarion’s mission to transform lives through a wellbeing-focused approach to resident interaction.
She emphasised that play is not merely an activity, but a critical component of children’s development, community engagement, and overall wellbeing. Clarion’s holistic approach aims to empower residents with projects, programmes, and tools that enhance their quality of life, with initiatives like Playing Out being pivotal to this mission.
The Decline of Everyday Play
Alice Ferguson, Co-Founder of Playing Out, gave a run-down of the current state of children’s play in the UK.
She highlighted the dramatic decline in outdoor play over the past few decades in numbers:
- Today, only 27% of children play outside regularly
- This is compared to 80% of adults aged 50 and above who did so as children
- 3/4 of UK children now spend less time outdoors than prison inmates
- This decline has coincided with a marked drop in children’s happiness and wellbeing.
This decline can be contributed to societal changes that have created a hostile environment for outdoor play, with streets and spaces outside homes prioritised for car parking, as well as designated play areas in parks and estates are often unintuitive, insufficient, and inaccessible without adult supervision.
Alice referenced an example from a London Housing Association that segregated play areas for children from different socio-economic backgrounds, a practice now banned.
The Pro-Play Vision
Ceri Gibbins, Communities Officer at Clarion, shared their ambition to become a pro-play housing provider.
She highlighted the common misconception in social housing that play is synonymous with anti-social behaviour. This lack of understanding, coupled with inadequate safe play spaces, disproportionately affects children in social housing. Clarion’s first play strategy, launched in 2021, is being updated to ensure a pro-play ethos is embedded across their operations.
Clarion’s initiatives include removing unnecessary ‘no ball games’ signs and participating in the national Play Streets campaign, which temporarily closes streets to traffic, allowing children to play freely. These efforts are part of a broader strategy to create child-friendly environments directly outside homes, known as “doorstep play”.