We were running a job club in our local community, but attendance was very poor. We couldn’t work out why people weren’t attending.
So we turned to Community Insight: we uploaded our stock information, and then overlaid this with a number of data sets, including those showing local obesity and car ownership levels. The former was high, while the latter was low.
The job club was on top of a hill, so people either had to rely on public transport to get there (which cost money), or were having to walk up the hill.
We moved the location of the job club, making sure it was near to a bus stop and didn’t involve any walking up hills. After that, attendance rocketed!
Case study provided by an existing user of Community Insight
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