The first pillar of excellence: Influence

By Andrew van Doorn, Chief Executive - on 13/10/2018

Influence is one of the key functions of the Centre for Excellence in Community Investment: that it will provide a platform to champion the importance and impact of community investment across the UK.

On 17 October, we will be holding the first of six roadshows with community investment professionals across the UK. We’ll be sharing our ideas for the Centre for Excellence in Community Investment and asking them how the Centre can meet their needs, expectations and help deliver their day-to-day working in communities.

Before the first roadshow, though, we wanted to share some of our thinking. We’ve got three aims for the Centre:

  • To provide a platform to promote the importance of community investment, both inside and outside of the social housing sector.
  • To ensure community investment underpins social housing providers as they evolve their services, and their relationships with their tenants and communities.
  • To enable community investment professionals to share and develop their practice.

We envisage the Centre having four key pillars: influence, innovate, insight and inspire.

Influence is one of the key functions of the Centre: that it will provide a platform to champion the importance and impact of community investment across the UK. From discussions we’ve already had in developing the Centre, we know this needs to happen within organisations, and the housing sector, as well as externally.

Consequently, there are two streams to this influencing work: internal, and external.

The internal influencing work will involve it providing the tools and means to ensure Boards, Executive Teams and other colleagues within social housing understand and value the work of community investment. It’s about raising the profile of the work that community investment professionals do, building pride in the impact that housing associations deliver in communities.

It’s also about providing proven business cases for community investment, that explain how investing in community-based activities drives outcomes and value for money across housing associations.

We believe community investment is a core part of how housing associations deliver their social purpose: it is at the core of their business. Simultaneously, it needs a clear business case and evidence that is linked to the core delivery of housing services. Over time, we will establish and disseminate evidence about how, for example, community investment mitigates the risk of rent arrears, and ensures homes are developed and managed in sustainable communities.

The external influencing work of the Centre will ensure housing associations are viewed not just for providing affordable homes, but also for their investment in, and work with communities. All too often, social housing is viewed through a narrow lens. The contribution housing associations make to a whole range of national and local public policy objectives is forgotten. We want housing associations to be positively perceived because of their social purpose, and their work with local people across the UK.

In our external influencing work, we will link and cooperate with partners in other sectors, including health, criminal justice, technology, sports, social care, local government and the third and private sector.

Our aim is to put community investment on the map as a positive force for change.

What do you think? Come along to one of the roadshows and share your views about what you want from the Centre.

For more information about the roadshows and the proposed work of the Centre, visit the Centre’s website.

Tomorrow: the Centre’s work in encouraging and promoting innovation.

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community investment

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